In today’s competitive real estate market, property styling has become a key sales tool for homeowners, agents and developers. Property styling is essentially the process of staging your home with furniture, decor and presentation techniques to maximise its value and overall appeal. But is property styling actually worth the investment?
As professional home stagers with over 10+ years experience in the real estate sector, we whole-heartedly believe that property styling is one of the best secret weapons for a quick and successful home sale! Keep reading as we share 3 reasons why property styling is absolutely worth your investment.
Property styling helps your home stand out and attract more buyers
The real estate market can be highly competitive, and first impressions are absolutely vital. Property styling doesn’t just make your home look and feel better in person, but dramatically improves the photos that will be used throughout your entire sales campaign.
Modern, appealing and professionally-styled photos help your home stand out online, present at its very best, and attract more potential buyers. In fact, recent studies show that 40% of buyers are more willing to walk through a staged home they saw online.
If you want to achieve the best possible sale price for your home, it goes without saying that you need to make the best first impression on potential buyers. Property styling ensures your home draws as much attention as possible from the very beginning of your sales campaign.
Property styling drives emotional connections
A professionally styled home isn’t just about the aesthetics. It also allows potential buyers to really envisage themselves living in and enjoying the space. Buying a house is an emotional investment - you’re not just selling a home, but a desirable lifestyle for potential buyers to fall in love with.
If your home is bare, cluttered or unappealing, it becomes much harder for buyers to form a personal connection to the property, and may influence their decision to put forward an offer. Recent studies show that over 80% of buyers find it easier to visualise the property as their future home when it’s styled.
From a sales perspective, these strong emotional connections lead to a greater desire for the home - resulting in more lucrative offers and a faster sale.
Property styling maximises the value of your home
The ultimate goal of property styling is to increase the potential sale price of your home and give you a return on your investment. A professional home stager will use their strong understanding of colour, design, floor layouts and buyer psychology to maximise the value of your property, highlight its best assets, and entice more offers.
Recent surveys show that property styling has the potential to boost your sale price by 7.5 - 12.5%, and 87% of real estate agents agree that property styling will increase the value of your home. This means the initial investment of home staging is actually less than a price reduction on your home.
In a nutshell, property styling not only helps to highlight the very best assets of your home and maximise its value, but also encourages buyers to form a strong, emotional connection to the space. As property stylists ourselves, we’ve seen first-hand the results that can be achieved when a purposeful home staging campaign is implemented, leading to a greater return on investment.
Interested in learning more about our property styling and furniture hire packages? Wild Rabbit Interiors specialise in modern and impactful home staging right across the Tweed Coast including Kingscliff, Casuarina and Northern NSW. Get in touch for a no-obligation quote right here, or see our latest property styling projects in our Look Book.